ISV Strategies' best practices in software company growth and profitability are based on Roger Oberg's work as a general manager, chief marketing officer, and vice president of marketing, sales, and engineering for companies ranging from early stage start-ups to IBM. These quotes are from his clients and teammates.
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"Roger has an uncanny ability to translate a technology's value proposition into business terms so simple that the point is almost indisputable. The clarity, experience and insight he brings to challenging marketing problems is incredible. It was a true pleasure to work with Roger."
- Samskriti King, VP Product Marketing, Veracode
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“Roger is without a doubt one of the most talented marketing execs I've ever worked with...If someone is looking for an executive who understands strategy, messaging, positioning, market analysis, and the whole business of go-to-market execution, there's no one better than Roger.”
- Eric Schurr, SVP Marketing, Gomez (former CMO Rational Software)
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"Roger is one of the most talented executives I’ve met. His hands-on experience in marketing, sales, and product development makes him one of those rare people who can define effective business strategy and also successfully lead its cross functional implementation."
- Mark Lorion, VP Marketing, TIBCO Spotfire
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"When Roger first talked about 'Plays' no one understood but now it’s the way we do business.”
- Marketing Director
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"I have been very impressed with your ability to bring a fresh perspective, cut through the clutter around an issue, and guide an effective discussion."
- Product Development Director
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"I really appreciate the way Roger approaches problems and is eager to fix them with honesty and straight talk."
- European Marketing Manager
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