ISV Strategies
helps software companies
grow faster and more profitably
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| ISV Strategies, LLC |
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ISV Strategies helps software companies grow faster and more profitably. Growth and profitability are the pillars of great software companies. They are the product of good strategy and execution. Good strategy is a matter of choice: segmentation, positioning, and clear, consistent messaging. Good execution is a matter of people crossing natural divides: aligning cross-functional efforts to develop and deliver market-driven products and ensure sufficient pipeline. Together they enable Strategic Execution.
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ISV Strategies' Strategic Execution practices were developed and refined by Roger Oberg over 20 years as a software executive responsible for business unit, sales, engineering, and marketing teams at such companies as IBM, Rational, Spotfire, Requisite, XVT, and Veracode.
In that time these Strategic Execution practices have enabled 5 different cloud-based and enterprise software businesses ranging from $1M to $80M in revenue to experience up to 10X revenue and market share growth rates with improved profitability in less than two years. Roger's contributions to these successful teams included:
Identifying new markets and developing new go-to-market strategies that put everyone on the same page and resulted in tens of millions of dollars in new business
Writing new positioning and messaging platforms, presentations, white papers, and website content to bring clarity and consistency to complex value propositions
Engaging Gartner, Forrester, and others to evolve their understanding of these businesses "up and to the right"
Evangelizing products to press, conferences, and user groups, dominating competitive PR "share of voice"
Creating agile cross-functional product teams with improved requirements management that effectively prioritized analyst, competitive, customer and new market inputs to deliver compelling products
Implementing closed-loop marketing and sales pipeline management that rapidly increased pipeline while reducing the ratio of sales and marketing expense to revenue
Can ISV Strategies help you grow faster and more profitably today?
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For more information about ISV Strategies and what we can do for you, explore the rest of this site or contact us at roger at isvstrategies dot com. We appreciate your interest and hope to help you build a faster growing and more profitable software business.
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